B2C - what it really is

It involves companies selling products to consumers. Covers all aspects of e-business on the plane of contacts with individual clients through:

trading platforms,

MLM (multi-level marketing - that is, multi-level sales systems),

online auctions,

online pawn shops,

electronic stores,

retail sales of services (for example, booking tickets, hotels)

B2C tasks

The main tasks of B2C include:

getting a potential buyer, so the content and form of the site should be interesting,

providing a user-friendly user interface (graphical environment)

creating a viral place to sell the company's products.

B2C includes:

payment

marketing

implementation of the transaction

issuance of documents related to the execution of the transaction

preparing offers

preparing orders

order confirmation

To complete the tasks, you need to create such software for presenting the company's catalog and searching for it, so that the client is interested in making a deal. It is important that your business catalog contains professionally described products.

Ordering products by potential buyers is the most important function of a B2C sales-oriented site. Sites of this type should include:

financial functions that allow you to calculate indirect costs, discounts, and, for example, transportation costs,

a way to store and access data that will make it easier to update invoices and correctly register an order.

collaboration with other computer systems,

transaction server.

In addition to this type of trading, there is also a B2B relationship that is different from B2C.

B2C levels

Any company can start offering products and services using this method at any level-from a simple static Internet service to extensive systems for submitting and executing orders via the Internet and participating in electronic commodity exchanges.

In its main form, B2C can present products and order placement options, such as by Fax, phone, or email. By expanding the system, you can allow customers to select products and make payments online, without requiring service from the staff.

The next step may be to provide customers with direct assistance in the process of placing orders via the Internet, so that they can get an immediate answer to their questions and clear up doubts that hinder the completion of the purchase.

At an even higher level of e-Commerce, the web allows you to create individual connections with customers, offering special discounts based on the number of purchases, and even creating customized services that reflect the preferences of individual customers related to product selection.

Client in B2C

The business in the B2C segment is strongly customer-oriented. We can see a direct pattern according to which the maintenance of an old client is 5 times cheaper than the purchase of a new one. This is due to the high transparency of online offers and the short time required to review competitors ' offers. Therefore, B2C Internet companies strive to form a connection that connects them to the customer. For this purpose, loyalty programs, consumer clubs, and even programs that attract customers to develop new projects are created. To effectively manage the client-company relationship, some businesses implement a CRM (Customer Relationship Management) system.