What you will learn:
- How to open a distribution point of Internet orders. Step by step instructions
- How to open a collection point Ozone.ru
- How to open a distribution point "Lamoda"
- How to open a distribution point "Aliexpress"
- How to open a distribution point in the Maze
- How to open a collection point for multiple stores
- The opening of the collection point for the franchise
- Is it profitable to open a collection point
How to open a distribution point of Internet orders. Step by step instructions
The code is a great way of organizing a small (usually limited to one city or region), but very stable business. Want to try? Then, primarily, is to determine which online stores will be your main partners.
The choice is enormous, but the focus is not on the popularity of specific Internet sites in the Network, and the demand for its proposed products in your community.
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Here are some practically a win-win product lines, which it makes sense to start the development of your own business:
- women's and children's clothing;
- educational products and toys for children;
- cosmetics of popular brands, prefer network distribution method;
- electronics and goods for needlework.
Step 1. Evaluation of the main risks
The main risks of this project include:
- problems with regulatory authorities owing to a lack of competent financial management and accounting. How to avoid risk: to give accounting and personnel records outsourcing.
- loss of reputation due to breach of customer service. How to avoid risk: to prescribe standards of customer service and clearly follow them.
- high competition with transport companies. How to avoid risk: to organize a broad and convenient network of outlets with the maximum number of bonuses.
- financial losses due to incorrect delivery, accounting and storage of goods. How to avoid risk: to think in advance where you will store the products, test the delivery mechanism in small batches.
Step 2. Paperwork
By registering as a business entity, it is best to choose the most popular and easiest option – IE. It takes a minimum of time and money. When choosing JECFA, it is best to focus on the point 47.91, it most accurately reflects the nature of your work.
Depending on the set of additional documents required in your region for registration and payment of state duty may take up to 20 thousand rubles.
Step 3. The choice of location and premises
To save money on office rent, should focus on the search for a suitable place remote from the centre but with good transport accessibility areas of the city. At the initial stage for the organization of the workplace and warehouse enough 20-25 square meters, because the parcel will not be stored for a long time.
The rich decoration – unnecessary overkill, enough that the room is clean and comfortable, preferably located on the 1st floor, heated, fully equipped bathroom and high-quality ventilation.
Step 4. Technology and the Internet
With regard to the equipment room, then the high cost is not required. Everything you need: racks for the design storage areas and stand for the operator outstanding packages to customers. Of equipment you need to purchase a computer or laptop and a cash register that meets the minimum requirements.
Of course, since you work directly with online stores, stable access to the Global Network you need. It is safest to use a fiber-optic connection operator providing a wide range of tariffs and round the clock technical support.
Optionally, you can set item CCTV camera for security and monitoring of employees, the system can be connected to the control of private security.
Step. 5 Recruitment
To eliminate the risk of downtime and failures in the paragraph, it is necessary to provide two positions of an operator with a shift work schedule. If you intend to deliver dimensional or heavy loads, choose men stronger, otherwise you'll have to pay more and work loader.
Your employees should be friendly and decent. After organizing the collection point a specific online store in the eyes of customers you become part of a particular brand or company. Your reputation directly affects the attitude of customers to the store.
How to open a collection point Ozone.ru
Ozone.ru – one of the largest online shops operating in the territory of Russia and abroad. 18 years of experience in the market, more than 1.2 million visitors and more than 4 million items. To start cooperation with Ozone.ru opened the point of issuing orders, you should:
- to have a certificate of registration as legal entity or individual entrepreneur;
- to rent a space in an accessible area of the city with a daily schedule to a minimum of 19 hours, including weekends;
- to buy and register a cash register;
- to organize a stable Internet access and conditions for outgoing calls from clients;
- to provide for the possibility of the return of unclaimed parcels and collection of profits.
You may be denied if your point of delivery:
- is not on the front lines or far from public transport;
- less than 10 square meters;
- not equipped with security alarm and access control system;
- not enough is well ventilated;
- has the situation and necessary equipment, as well as places to check content of the customer order.
How to open a collection point "Lamoda"
About 2 million products, thousands of brands, speedy delivery and a unique service: "measure, choose, pay later". The popularity of the Internet-shop "Lamoda", not only due to the fact that he founded and promoted the project to foreign experts but in the fact that the shop is completely Autonomous. How to open a distribution point of goods from "Lamoda"? On the official website you will not find such information.
A large list of vacancies and the list of existing points of delivery along with courier delivery are questioning the relevance of the idea of cooperation. But if you want to know how it is possible to contact the user. First, get the information first hand and discuss individual conditions, and secondly, can accurately ensure the customer focus of the company and the effectiveness of B2B format, its alleged.
How to open a collection point "Aliexpress"
The organization of the point of delivery of goods ordered from one of the world's largest Internet sites "Aliexpress" was discussed on the portal "Watches for professionals". Given the system of delivery to the recipient, which, in the most part use Chinese online shopping, organization of points of delivery looks, to put it mildly, impractical.
To these questions the specialists of the portal answer as follows: "Aliexpress is a Chinese firm and it is unlikely they will be interesting people on the website says your address and post code. You need to open your post office, but you will not succeed – this is the territory of the state." Nevertheless, it is worth noting that one such point in Russia still exists. It is located in Moscow.
How to open a collection point in the Maze
One of the most popular and largest online stores specializing in book production and the office is "the Labyrinth". A huge range of books, the possibility of pre-order or exchange, easy affiliate program, designed in cooperation not only with legal but also with individuals...
And not a word about the organization of points of issue. And all because the company has a wide partnership network across the country and a well-organized system of Express delivery.In addition, almost every major city in "the Maze" have their own points of self-delivery of the goods, which drastically reduces the chances of getting the individual conditions of cooperation with the store.
How to open a collection point Manager
Unlike most network companies selling cosmetics with their own brands, the company "faberlik" did not only focus on private distributors. However, to run your own point of delivery of goods "bought" it for everyone. You need to be "in the system".
That is, you need to be a distributor of the cosmetics in the status of a private person. Authorization for the organization of the HTP you will receive only if:
- escatology the sales volume of your group will be at least 600 points;
- you will be registered as IP or get permission of the parent mentor;
- clear the office location with good traffic (but not in the Mall, and not in the apartment);
- area your office will be more than 10 square meters.
How to open a collection point for multiple stores
When planning cooperation with several stores in order to open a common point of delivery of goods should take into account that:
- Being direct competitors to each other, some companies may withdraw from the partnership, seeing the list of alleged "neighbors". You have to pick up the stores so as not to cause a conflict of interest.
- After agreement on cooperation of the claimed composition, will need to carefully study all the requirements of each of the stores. Be prepared that some of them will contradict each other.
- Trying to satisfy all the requirements should be based on the maximum values, otherwise. When expanding your business, you may face serious obstacles and refusal of further cooperation.
- It is best to deal with organizational issues in this case directly with executives or senior specialists shops, in private negotiations to find a compromise solution to existing problems.
The opening of the collection point for the franchise
Franchising is a very common practice not only abroad but also in Russia. It is equally beneficial and to those who work on the franchise, and the one who allows you to use your brand. The first gets the opportunity of a quick and successful start, the second is the influx of new customers and expansion of sales geography.
The advantages of a franchise include:
- the possibility of not only the image to see the item and touch it, trying to evaluate it live, which reduces the rate of returns;
- the ease and efficiency of registration of the replacement and return of goods, not approaching the customer, positively impacting the reputation of the company;
- reducing costs of shipping goods to the recipient.
Is it profitable to open a collection point
You want to open a collection point – what income will bring you is the enterprise and whether it is worth to start? The experience of many successful entrepreneurs who once made a bet on such a project, says, worth it! The project can be considered successful if daily point gives 10 to 15 packages cost from 1,000 rubles each.
Given the fact that the percentage for the transfer of goods to the buyer is small, only about 1.5-2%, the payback period can range from 3 months to a year and a half.
